If you are focusing on only one channel – no matter how good it is – then you are missing out big time on the synergies that are obtained when you use multiple sources of traffic in combination. Watch this 6 minute video
And lest you think this mere theory… this is precisely what we do in our Content Marketing Service and if you want this working for you this holiday season then you should get on my calendar right away.
I’ve been following your hangouts lately about content marketing. I’m a “small potatoes” website owner doing eCommerce. I’m currently upgrading my site to be mobile friendly, but it is taking a while to get everything done as I am the only one doing it. I want to say that, even so, I appreciate the information you guys share. I am implementing what I can as I can. I do write my own stuff and take/enhance the photos I use. I am about to get my blog going as the new format includes one (I temporarily used a WordPress blog through an outfit that went belly-up when Facebook changed their format. I am however working on the Facebook page they were supposed to turn into a “store” for me.)
Again, thanks for all your “free stuff.” I can’t say how helpful and confirming your information has been to my efforts.
Sheila,
Thanks for your kind words and just keep going! You only fail by stopping. 🙂