A business blog can be a difficult thing to keep going, but creating the social media following to go along with it can be even tougher. So how can you make your blog stand out amongst the crowd?
You may first be wondering if you should write the blog first or cultivate the social media following. This all depends on the individual. You might have a strong online presence already, in which case your audience will almost certainly follow you to your blog. You may be starting from scratch and hoping to build an audience through your blog content. Either way, when you start the blog you have to know what area of expertise you’re going to be covering. If you’re an expert on gardening, stick to that and don’t stray into sports. Know your audience and stick to what they want. Each time you make a new post, announce it via your social media platforms. Ask your audience questions or for topic requests for future posts. Follow these steps, and you’ll be well on your way to building a following for your blog!
Read the full article here: 8 Ways to Hit Your Target Market Through Your Blog