The holiday season can be very profitable for those who utilize the PPC! Review what worked last year to generate the most interest in your site. What was creative and created the most interest? What promotions worked and what did not work that you need to steer clear from. Utilize what worked, but devote a portion of your budget to try new platforms, channels and tools to push your sales to another level. Build your audience. Do you have loyalty programs they log into? Repeat customers, recent visitors, and wish list creators can all mean big business for you.
- Your first step should be closely analyzing last year’s holiday campaigns to figure out which creatives and audiences performed the best and where you did either better or worse than the competition.
- You also need to test out lots of new strategies and ideas ahead of time, since digital marketing is highly dynamic.
- Start thinking about how you’ll move different types of buyers — including holiday gift givers — through the tunnels without spending too much on cooler audiences.
“Don’t fret, we’ve got you covered with the steps that you need to take to ensure that you’re ready to hit the ground running with your holiday efforts.”