As we gear up for what promises to be a very busy 2015 holiday season, a lot of retailers are asking the same question:
“What can I do right now to make my holiday selling season a success?”
Of course, this is an especially busy time for retailers, so I’ve boiled my answer down to a few activities that:
(A) Are easy to do yourself, or easy to get done; (B) Will have an immediate and measurable impact on sales; and (C) Do not require you to “bet” a bunch of money up front.
So here’s the list – and keep in mind, these aren’t the only ways to boost your holiday sales, but they are by far the easiest to get done.
First off – Google Shopping Campaigns, formerly known as Product Listing Ads, are an absolute no-brainer for retailers. There is no other form of advertising I know of that consistently delivers as much ROI for our retail clients.
Speaking of which – we are now offering “commission-only” management for your Shopping campaigns, where you only pay us for the sales that you make… more on that in a second.
Second – Add Some “Juice” to Your Product Descriptions! Improving your product descriptions is easy to do, and pays off handsomely.
Even if you don’t have the time or budget to get “professional” copy on every product, you can still boost your conversions by 5-15% with a few simple tricks – and in Part 2 on Wednesday, I’ll explain how to do it all in less than 2 hours.
This is so easy to do, we might even be able to do it for you at no cost, so check back for that.
Third – and I know you’ve heard this before, but SEND EMAIL every week. Mail your past customers. Mail your prospects. Mail your relatives and ask them to tell their friends if you have to, but SEND EMAIL.
I know one retailer who added 11% to their sales last year by simply sending their “most popular gift items” every week, to people who had already bought from them, with no extra incentives or discounts whatsoever.
On Friday, I’ll tell you how two of our retail clients got 1/3 more sales from their weekly emails, by simply adding one extra “twist” to the process – this is something that almost every retailer can do right away.
I know the holidays are stressful, but they can also be successful for you, and we’d like to help.
Now – about that Adwords thing – here’s our limited time offer:
- Our team will set up and manage your Shopping campaigns on Google and Bing, “brand name” search ads on Google and BIng, and a Dynamic Remarketing campaign on Google to bring buyers back to your site.
- Why this combination of campaigns? Well, as I already mentioned, Shopping campaigns are a no-brainer – you simply can’t find a better ROI as a retailer… unless you count “brand name” (people searching for your business) advertising and remarketing ads.
- Why both Google and Bing? Using Bing is entirely optional, but like brand-name ads and dynamic remarketing, the ROI we get more than justifies our effort.
How much do you pay? Just a straight 5% commission on the sales we generate! There is a minimum charge of $497 per quarter, and a reduced rate for advertisers producing more than $20,000 per month in sales.
If you’d like to get the ball rolling on that you can get all the details here:
That reserves your space in the program (we can only manage a limited number of clients) and time on my calendar for an initial consultation. Your initial deposit will be promptly refunded if you decide not to hire us.
This is the first time we have offered a completely performance-based program to a general audience, and because there’s almost no risk involved, we expect there to be a lot of demand for this service, so don’t wait – reserve your spot today.
If you’d prefer to run your own campaigns, or aren’t sure how well Shopping ads would work for you, keep an eye out for Wednesday’s post, because I have a little something extra coming for you in Part 2.
Thanks for reading,