Local listings on Google is one big way that you can increase your search engine optimization for big results. In addition to more online traffic, you’ll also find that many people use the local listings before they take a trip to the physical store. Having your website optimized for local business means that you get to compete as long as people are searching for the products you deliver in your city. It means a fast tracked way for local customers to engage with your small business.
- Your website might already be well optimized. It might be very attractive and work on any device but you want to make sure that Google understands how to get your website to customers.
- Ninety eight percent of customers click on results on the first page. If you optimize your small business for local listings then you’ll be getting a lot more first page hits.
- Seventy two percent of customers who see the local listings online will stop by the store in person meaning one more reason to allow customers to see you locally.
“All major search engines, such as Google, Yahoo, and Bing have primary search results, where pages, videos, local listings and more are shown and ranked based on what the search engine considers to be most relevant to users’ queries. Optimizing your site is your entry ticket to the SERPs (search engine result pages) game. Winning that game means winning your clients.”