Before you start to research what it is your customers need, make sure you know what you are going to give in terms of what your brand stands for and what it is. You can start with pay per click, which works on websites, where people visit websites and click on an ad that they see. You can also add ads to the search engine, where they search for relevant information and are able to find your brand that way.
- Social pay-per-click ads on Facebook, Instagram or YouTube can drive engagement.
- Beginners to search engine PPC may want to start at lower cost Yahoo or Bing instead of Google.
- A successful campaign requires relevant keywords, engaging ad copy, and analysis and optimization.
“Keep tabs on the ads you are deploying, landing pages where you have sent your ads to and your target market. Going PPC will not only scale your brand in the existing time but will also pave the way for future campaign efforts.”