When it come to companies and businesses, customer loyalty programs are a very important aspect for companies and businesses. However overtime these customer loyalty programs of companies transform and change. This article offers you the insight and a more in depth look into how analytics is transforming customer loyalty programs.
Key Takeaways:
- By instituting a loyalty program, you not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with those close to them.
- One primary mission of loyalty programs is to increase customer retention. You want buyers to remain with your brand after they make a purchase.
- To provide the best customer experience, fuse data into your retention strategies. It will impact how your team approaches the buyer.
“McKinsey found that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t.””
https://blog.kissmetrics.com/analytics-is-transforming-customer-loyalty/
