While the current Covid-19 can be frightening, we can do things to create a new normal for our B2B organization. Some businesses are in survival mode while others are focused on innovation. We need to keep our profits steady while also adapting to what our customers need. Sometimes this means employing a strategy where we focus on individual customers so we can nurture those relationships. Some relationships we will have to cut off because other businesses are trying to soak funds just trying to survive.
- In the current economy, many companies are focused on merely surviving, and are not interested in long-term planning.
- Account-based marketing (ABM), which focuses on each individual customer or lead as a single entity, may be making a comeback.
- Make sure you have detailed and accurate buyer personas that accurately reflect different demographics within your market.
“Let’s explore how B2Bs can dig deep and put these qualities to work in order to stay afloat.”