The size of the business and the limitations of its marketing budget are not a sufficient excuse not to optimize the search engine. This part of your marketing strategy has a direct impact on your revenue and profitability. The goal is to increase organic traffic at your website, promote your brand and increase brand awareness. Expanding digital presence is an extremely difficult task with proper optimization. This is true even if most of your customers are within your local area.
Key Takeaways:
- The fundamentals of SEO include keywords, copywriting, link-building, and user experience.
- Content isn’t enough, you need to address technical SEO issues such as creating a sitemap and replacing dead links.
- Mobile searches are often location specific, so local SEO and a Google My Business page are important.
“If people remain on your site for longer, Google may push your pages to other people who could be interested in this type of content.”
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