Google search ranking – in other words, the order in which links appear after a search query, is decided by a large number of factors. Some of the factors utilized include relevancy to the query, the quality of the page, and how recent the page is. The number rating of all of these factors are multiplied, with the product being called a bid. As a factor can be less than one, doing very poorly in just one area can hamper the entire bid. The bids that pass muster are then recalculated through further algorithms, and the results there are used to determine where the page places in the search.
- The ranking factors of Google search are hugely complicated and the criteria are somewhat opaque, but are gathered into groups
- Every ranking factor used in Google search results is multifaceted and does not depend on a single signal
- Any individual low score in any ranking factor or ranking factor component can lower your bid
“Featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm. That’s my theory.”