Google is expanding the scope of ‘exact match’ keywords. They are expanding to include misspellings, and other slight differences in the words. This is done through machine learning algorithms that discern the intent of the search. Additionally, there are different types of matches, Phrase match, Broad match, and the previous Exact match. The new exact match doesn’t match based off of phrases strung together, or broad similarities between words, but instead, it relies on information gathered from a machine learning program to discern what the user intends to search for.
- There are a lot of ways to incorporate new words into the data searches within the Internet.
- It is difficult to see where search engines are going to go with their next particular moves.
- There needs to be an easier way for people to get their searches across on the Internet.
“As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords could already be expanded to include singular, plural and misspellings of the exact match keyword.”