Marketing in the digital realm isn’t always about keeping a constant stream of
of information in as many formats as possible going. This is very much a shotgun
approach that has people running in all directions just hoping to hit something.
The key question the marketing department should stop and ask themselves is
WHY are they doing what they are doing, and who do they hope to attract in doing it. Researching your own reasoning and then what you hope to accomplish can focus your efforts and not waste time and resources in areas that are not
going to be as productive.
- Most digital marketers today focus on an aggressive form of advertising – ensuring that campaigns and research are updated constantly; however, the reasoning behind these campaigns are unanswered.
- knowing “why” a Digital Marketer creates marketing campaigns, can instill a sense or purpose for a company brand, which can be seen by their target market.
- clarifying your end-goal will allow you to focus on a few, efficient marketing tasks that will provide value in the long-run. It reduces your load of work, and provides bigger pay-offs.
“I’m a firm believer that finding success in digital marketing requires you to be a master tactician.”