What’s better than gaining a new customer? If your first thought was “retaining a current customer” then your thinking is in the right place. While there’s a certain allure that comes with capturing new customers, keeping customers coming back will result in a greater income. How do you create a customer retention strategy that keeps your current customers engaged? This article describes eight retention strategies that the biggest brands are currently using to inspire loyalty. From leveraging convenience to prioritizing personalization, these are elements any business owner can take and test today.
Key Takeaways:
- While there’s a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI
- Begin with a mission
- Look for ways to create positive feelings in the form of new experiences outside of your main products, services, and value propositions
“If your first thought was “retaining a current customer” then your strategic thinking is in the right place.”
http://blog.hubspot.com/marketing/customer-retention-strategies
