Organic search results surprisingly do not generate a large amount of revenue for mainstream search engines. However, organic results that are relevant end up resulting in paid clicks which directly generates revenue. To ensure that your website is considered an organic result, you’re going to have to have an in-depth understanding of how search engines perform their crawling and indexing processes. These processes also include algorithms, machine learning, and user intent throughout the crawling and indexing tasks.
- For search engines, organic results serve primarily as a means to increase the relevance and profitability of ads.
- Google uses bots called crawlers to discover content and add it to Google’s index.
- Hosting your content directly with Google can help get it indexed much faster.
“Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write.”