Search engines appear to rank pages to keep their user in mind and most importantly, to gain ad revenue. How they rank these pages, though, is another question. Although the process is relatively unclear, experts agree that search engines use a series of steps to rank pages. The first step is to classify the page that the link is from. The second step is to assign that classification to a context. Next, pages are assigned weights which can affect the appearance of the search. Pages are then modified to different layouts, and then finally, they are uniquely ranked according to the user’s preferences and search history.
- It’s important to remember that search engines ultimately own users, so you should treat users well.
- Taking away technical aspects, page ranking in SEO happens in five steps.
- Read on to learn how search engines rank pages, and how to get yours to rank better.
“Before an engine can determine what pages should rank they first need to determine which signals are most important.”