Regardless of the size, almost any business can benefit from optimization of search engine, and it is a misconception that the investment to do this is always high. Therefore, even smaller companies can implement certain techniques that would boost their revenue. The strategy starts with a well-defined goal. After that you should proceed to keyword selection and utilization of available tools that will allow to test the level of your site’s optimization. This process needs to be revisited periodically, in order to apply necessary adjustments.
- Set quantifiable SEO goals related to metrics such as monthly traffic or organic search enquiries.
- Conduct keyword research with tools such as keyword.io and avoid highly competitive keywords at first.
- Optimize your site by fixing broken links, adding a meta description, and checking site speed.
“Given the clear importance of SEO, let’s take a look at how your small business can use SEO to grow your revenue!”