As a marketer, you should not be discouraged by a perceived lack of direct impact of social media on your search engine optimization and rankings. Although social digital platforms provide benefits to your business on their own, the correlation with rankings definitely exists. Your content boosts the ranking of your website, and profiles provide additional boost. Only by understanding both of these elements can you fully maximize the effect of them working together, even if this result is not clearly visible and immediately measurable.
- Social media should be viewed as one integral part of your digital marketing strategy.
- To expose your website content to a much broader audience, share it on your social media pages.
- Keeping active on your social media pages will drive more traffic to your website.
“However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts.”