At its essence, growth hacking is a method of agile product development and experimentation across marketing platforms. It aims to pinpoint the most efficient and effective ways to grow a company. Companies that benefit the most from growth hacking are ones that are willing to put intense effort and focus into marketing and launching a product in exchange for much faster growth. By becoming an innovative growth hacker, you begin marketing and testing right off the bat and continue all the way through product launch and beyond.
- There are bigger competitors in it, and traditional marketing has gotten them far. As for your business coming in and taking over? Good luck with that.
- We had to do something different. And that “something different” turned out to be growth hacking, and that’s when I first developed my fascination with the field.
- Since the term was coined by Sean Ellis in 2010, the concept has been shown to deliver amazing results time and time again. If your business is floundering despite supposedly tried-and-true techniques, it may be time to get on board.
“Modern analytics provide information in almost real time, so there’s no need to wait around to see how various techniques are faring. Since your marketing strategy will likely kick off with online marketing, set up an effective system for analyzing traffic to your site and landing pages immediately.”