Audit is a word that tends to make business owners immediately go into overdrive, but it doesn’t always have to be a bad thing. SEO content auditing allows you to gather your website’s data in order to see if your optimized content is reaching as wide of an audience as it could be, and in which areas your business could improve. For instance, sites like ScreamingFrog collect historical data from various websites, allowing you to see patterns and areas in which you need to improve.
- After you review the large amount of content on your site for analyzing, be sure to divide, define, and prioritize the data you have found for future purposes.
- There are many online platforms that specifically cater to web owners who need to “crawl” through their web content in order to collect it in a much easier fashion.
- Auditing is a great way to create a basis for what changes you need to make in the future by analyzing the data at hand and making future effective changes.
“The first step in each content audit is to record all of a website’s existing content.”