Have engagement with your sales funnel is important so that customers can truly understand your product. This is especially important when you don’t sell physical items that basically describe themselves. Figure out what your customers pain points are so you can speak directly to how you can help them solve problems. Posting content that proves your expertise is critical for allowing customers to trust you as a leader in your domain. You can create an e-book, write informative posts on LinkedIn, and even create a video introduction to your business.
- If there are no tangible products, then the marketing and funnels have to go hand in hand.
- Identify your position by looking at your customers and what their pain points are.
- You can gain acknowledgement of your customers by contacting them and engaging them.
“The simple reason that consultants need a funnel in addition to a website or social media branding is to gain the trust of their clients. With trust-based niches like accountants or financial advisors, people don’t jump on board in just a few minutes; they weigh their options. And while they’re doing that, they’re receiving messages from other consultants.”