Conversion rate is an important key performance indicator for any strategic marketing plan, and nowhere is its importance more evident than on social media platforms. They have high levels of engagement, but that does not necessarily translate into high rates of conversion. For businesses in the service of consulting, conversion rate is a lifeline. There are some simple steps marketers can follow to ensure their engagement becomes a service lead. Understand your target customers’ nuisances and what they are trying to resolve. Create content that will showcase your expertise, accompanied by video campaign to enhance engagement. Finally, even if the prospect looks promising, qualify it to ensure there is an actual demand.
- Use ads and polls to determine customer pain points, then define your unique selling proposition.
- Publishing blog posts, articles and ebooks will enhance your reputation and grow awareness and interest.
- Social media is full of “freebie seekers,” so be sure to qualify your leads before proceeding.
“In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media.”