Too many businesses make the mistake of not having a plan for social media management. Instead, they just wing it, which is unlikely to yield results. To develop a social media management plan, begin by identifying your goals. Do you want to increase brand awareness? Attract new leads? Build a loyal community? Next, focus on understanding who your ideal clients are and where you can reach them. A proper plan further requires specific goals and a way to measure success. You will also have to think about what you want to share on social media and how much time you can spend on it. Ultimately, having a social media management plan in place will help you maximize your results.
- Before you develop your plan, decide how you should use social media to achieve your goals.
- Consider who your ideal clients are and on which social media platforms you are most likely to find them.
- Remember that it takes time to build relationships on social media, much as it does in real life.
“winging it has never been a good strategy. You cannot expect that random posting on social media would produce results, much less the results you want”