Technical SEO can help smaller e-commerce sites survive and thrive in an industry often perceived as dominated by a few giants. Using long-tail keywords with more specific descriptions of products may not bring in more traffic in total, but often the traffic they do bring in will have higher conversion rates. Meta descriptions and unique titles can also help the right kinds of potential customers to find your website. You should also take steps to optimize your crawl budget. Technical SEO methods like these will make it easier for interested customers to find your site.
- SEO keywords are important-the longer keywords and trends can be just as important as single popular keywords.
- Optimizing the URLS and product pages can greatly improve the ranking of products in google.
- Optimize the new product pages as you create them, and keep up with the latest SEO technology.
“However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers.”