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You are here: Home / C / How to Evaluate the ROI of Branded Content
How to Evaluate the ROI of Branded Content

How to Evaluate the ROI of Branded Content

Last updated: March 2, 2017 By Braintrust

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Key Takeaways:

  • In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting.
  • Their version of “shoot first; ask questions later” resulted in a lot of content produced on websites that wasn’t actually doing much converting.
  • Soon, astute businesses realized that publishing high-quality content instead of high volumes of content was what really counted.

“Soon, astute businesses realized that publishing high-quality content instead of high volumes of content was what really counted. These businesses began reaching out to pay to get their content published beyond their own websites, on the sites of complementary online publications — often those with more traffic.”

https://blog.kissmetrics.com/roi-of-branded-content/

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