Solutions for a Small Entry or a Non-Existent Entry Many houses we looked at when we were house hunting didn’t have a separate entry. The challenge with small entries is how to make them functional and charming. Today’s post offers ideas that might inspire you with ways to add both character and function to a small entry. Not to worry if you don’t have a designated entry at all, you’ll find inspiration for entries that open right into a living space, too.
Key Takeaways:
- In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting.
- Their version of “shoot first; ask questions later” resulted in a lot of content produced on websites that wasn’t actually doing much converting.
- Soon, astute businesses realized that publishing high-quality content instead of high volumes of content was what really counted.
“Soon, astute businesses realized that publishing high-quality content instead of high volumes of content was what really counted. These businesses began reaching out to pay to get their content published beyond their own websites, on the sites of complementary online publications — often those with more traffic.”
