Facebook remains one of the largest social media platforms, making it the perfect place to advertise your product or service. Their Messenger app is another great avenue for productive marketing techniques, but there are some rules to follow in order to get the most effective results. Be sure to set a solid campaign objective before putting your ad in place. Many choose to obtain messages as an objective so that they can interact with their potential consumers one-on-one.
- Messenger ads are designed as a feature that are clicked only once that is used to start a conversation with potential customers rather than direct them to a website.
- The first way of setting up Messenger campaigns is to choose your traffic or conversion objective and then for the destination, you select Messenger.
- Messenger ad campaign objectives was introduced by Facebook in 2017 as a way for businesses to engage with Facebook users via Messenger.
“Messenger ads aren’t actually a specific ad type; you don’t select “Messenger ad” as a format. They’re an ad destination—an endpoint that you want the people who engage with your ads to visit—such as your website or app.”