Advertising has become a lot more sophisticated in recent years, thankfully, because we were always bombarded with the amount of ads we were constantly seeing. Now, the ads that we are seeing are more relevant to us instead of ads that we have absolutely no interest in. The cold calls, and constant spam emails have died down, and so has the noise. The way we see into what ads are relevant to who is to use data to determine the shopping behaviors of others.
- Before the advent of targeted advertising, it was not uncommon to receive a deluge of cold calls and spam, none of it more than tangentially relevant.
- Today, because advertising is made to pinpoint a specific audience, it can literally go with the buyer on their browse to buy journey.
- But, with all this at times helpful specialization has also come more ads as the fight to stand out has become more and more difficult.
“Where we were once served two ads a day for a new jacket, we’re now served 22. Where there was once three restaurants in the local area offering takeaway menus, there’s now 30.”