Due to the quarantine and isolation involved with this pandemic, business marketers are in a tough situation. They can either adjust their strategies to changing consumer demands, or stick with the status quo. Most of the smarter businesses are pivoting towards the market like restaurants switching to take-out, or delivery-only options. No matter which way your businesses chooses to go, it’s important to remember one thing: put aside profits and try to help people out. You should continue marketing your brand, but think about what people really need in these trying times.
- With the COVID pandemic, brands are being forced to pivot quickly and try to adapt.
- Some brands even decided to implement the crisis in their new product. Burger King is selling a “quarantine Whopper” you can make at home.
- When trying to communicate with your customers it’s important they don’t feel like you want to take advantage of their struggle. Try to make your services helpful in their time of need.
“Right now, brands need to quickly reassess their content marketing strategy and make sure they are sending out the right message.”