Motivating your staff to become more active in social media is a great way to create higher levels of lead generation and overall popularity within your industry. Before you start expecting them to jump right into it, take the time to help them understand which platforms serve which purpose. For instance, LinkedIn is a primary marketing tool for those in B2B due to how profitable its been shown in increasing active leads. For B2C sales, Facebook wins in terms of profitability.
- Social selling is the goal of reaching customers at the very places where they spend their time and where they consume content.
- You have to fill the following four roles: inspirational, operative, supportive, and logistical roles, with the necessary stakeholders to achieve success in social selling.
- Stakeholders need to buy-in to your social selling strategy and to get that to work present industry data, highlight your social selling success stories, and outline the rollout plan.
“Social selling is similar to lead nurturing, in the sense that your goal is to engage buyers on an ongoing basis. And this engagement definitely pays off. LinkedIn research states that 78% of social sellers outsell in comparison to colleagues who don’t use social media.”