Social media is more important than ever as a tool for marketing online. The hard part is getting seen in a sea of brands and consumers like busy traffic in New York City. Grab attention will visuals that pop out. Make sure your messaging is modern and has a way of seeming different in the digital age. Make sure you are offering real value and not just fluff that will go unread. People don’t have time for just any old blog post.
- You want to start with solid objectives in the same way you would approach traditional marketing.
- You want your brand to be personal so that it doesn’t just come off as a money grab to customers. You can use influencers or yourself to market yourself as a friend.
- Once you figure out how to get noticed you can start working on how to be engaged with your community.
“Your audience may not want to see you or your competitors, and so they will not be won over easily. You cannot brush these channels off as an easy place to throw out a message.”