There are a few different ways that you can grow your business by using pay per click advertising. Before you implement PPC, you want to make sure you understand the basics. Once you have PPC implemented you need to measure how your ads are performing. You should be looking at performance and comparing it to your short and long term advertising goals. Pay per click is great because it allows you to grow your customer base as well as reach a larger audience as all it takes is a single click to see your product.
- The formula for pay per click advertising is pay per click is equivalent to your total advertising cost divided by the numbers of ads clicked.
- A click through rate allows you to see the number of clicks made on your ad divided by the number of impressions.
- To measure your pay per click performance ask yourself what your short and long term advertising goals are and check if they are being met.
“PPC is a good way to measure the effectiveness of Internet marketing for your products and services, because clicks are an indisputable metric for performance evaluation.”