Hiring a social marketing expert can be tough when people are all boasting big numbers. You want to be able to verify the claims made by your candidates. Anyone can make their resume look good but you can weed out the fakers by asking the right questions. You want to ask them what their previous roles have been in companies. You can find out exactly what they did and what kind of performance you can expect from their techniques.
- Hiring a digital marketing expert takes much thought as hiring the wrong person will cost you dearly. You want to first start out with their responsibilities and experience.
- Digital marketers should have experience in both creative and technical aspects of marketing. You must find out what digital marketing area are they experienced in.
- Your potential hire should excel in key performance indicators. Find out what their short and long term goals are. Also be sure to give them a skill test which can give critical insight before hiring.
“After all, hiring the wrong candidate not only wastes time and resources but can also become a lost opportunity to hit your goals.”