Knowing who your true web audience is will give you the opportunity to create content that results in higher conversion rates. You can start the journey of finding your targeted audience by utilizing Google Analytic’s Default Channel Grouping tool. With this tool you can select different ages and genders and compare them to each other to detect which demographics are resulting in the most traffic and sales. If you only want to view consumers who made direct sales, you can select the option that provides you with a list of every footprint that resulted in a conversion.
- One of the primary ways to determine your targeted demographic is by using Google’s Default Channel Grouping tool.
- Utilizing this default grouping tool, you can actually pinpoint the areas in which there was a gap between traffic and conversions.
- To determine a visitor’s intent in a more direct manner, you can use pay-per-click sites such as Bing Ads.
“What we should be doing is gaining an understanding of our customer demographics by traffic channel as well as the performance of advertising by demographic segment.”