There are constantly conversations going on in the online world consisting of trending keywords and topics. Being able to listen to these subjects in an analytic manner is what social listening is. There are many tools that marketers can utilize in order to automate certain parts of the social listening process such as Awario, which also offers social media selling and management of your social profiles. These apps make it much easier to keep track of your social listening behaviors by analyzing trends for you.
- Social listening can be defined as the ability to listen to and analyze online conversations about specific topics and specific keywords.
- Social listening goes deeper than social monitoring. Social monitoring is about brands listening to social conversations, but social listening involves analyzing various conversations and elucidating
- Some of the benefits of social listening are that it can serve as a content marketing tool, as a lead generation tool and a market research tool.
“In this article, you’ll discover four social listening tools that deliver information you can use to make smart marketing decisions.”