Successful digital content marketing strategy relies on the ability to attract traffic to your website. That is, however, only the first step in process to make the strategy productive. Your content needs to be engaging and it needs to capture the attention of your website visitors. There are some steps you can take to increase the level of engagement. Try implementing a chatbot or design polls and quizzes that will intrigue your prospective customers. Subtle popups can also do the trick, but ensure they are not intrusive.
- Install a chatbot so that your website has the ability to offer customer service 24 hours a day, 7 days a week.
- Create quizzes and polls so that you can learn more about what your customers are looking for when it comes to your site.
- Change your calls to action because it’s important to blend them into your content and make sure they are related.
“In this article, we’ll look at how you can increase your conversions by doing a better job engaging users on your site.”