The first step to revamping your SEO strategy means understanding where your current site is winning and where it is failing.
Chances are, you have some core service pages and top-level tutorial pages that are sitting just in striking distance on the second page.
For the purpose of this article, we won’t focus on link building techniques, as they should come naturally.
1.To improve user signals you need to know the behavior of users as they land on your site.
2.Use Google Analytics to assess how users interact with your webpages once they land on them.
But one thing I would challenge content marketers to do is make their strategy more performance-based. Aside from being a copywriter, we’re also marketers and clients only care about dollars signs, not punctuation marks.
- The SEO industry is moving from being keyword-focused to concentrating on a topic-driven model. A recent study has also confirmed this shift.
- Although keywords can help you reach your target audience, focusing on topics uncovers new content creation opportunities and increases rank for semantically related keywords.
- The decision to focus on topics first and then later choose keywords mostly depends on what you are optimizing.
“This isn’t to say that keywords have lost their importance to SEO, but there are better ways to advance your content marketing campaign by focusing on a topic-driven approach.”