Building a reputable business often majorly relies on winning the public’s trust through social proof. The most efficient way to prove to your targeted audience that your business is productive and trustworthy is by presenting them with various case studies that can statistically back up your company’s claims. Seeing this data first hand on your website will allow the consumer to see how responsible you and your staff are when it comes to customer relations.
Key Takeaways:
- One of the best ways to bolster your brand’s perception and ease wariness of potential customers is with social proofs.
- Best selling author Neil Patel’s answer to where should I put social proofs on my website is the single word, ‘everywhere.’
- One of the best proofs is a case study, as it illustrates the purchasing arc, from customer problem all the way to resolution, via your product.
“I’ll give you the most compelling types and ways you can incorporate them so you have proof elements on every single page.”
