Many websites excel in driving hits to their sites. SEO optimization is nearly a mantra played over and over in order to get one’s site to the number one position in google. However, google positioning does not guarantee conversion rates with your website. A website must present a simple and immediate way to shop and buy if product sales are the goal. Easy navigation is key with only several pertinent items in each navigational area. Clutter, endless scrolling and general web disorganization will negatively reflect in conversion even if one is in the number one position with google.
- You need to make a good first impression on people visiting your site or they won’t convert to clients.
- It might seem boring to use a standard template for your website, but people expect certain things on a site.
- You should have a clear and concise call-to-action that is easy to find and enticing for future clients.
“Brands spend much time trying to improve their SEO rankings and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process.”