A study from the Content Marketing Institute found that an overwhelming number of Linked In users consider it to be ineffective as a marketing tool: You can either start your group or join existing groups relevant to your industry. Download this cheat sheet to learn how to infiltrate Linked In groups for maximum marketing ROI. As you can see, you can choose from a number of groups, and these are just a slice of the groups available. One of the most important aspects of marketing with Linked In Groups is to join groups that are highly relevant to your industry.
- With 450 million registered users as of August 2016 and two new members joining every second, LinkedIn has a huge potential.
- I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.
- Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform.
“With 450 million registered users as of August 2016 and two new members joining every second, LinkedIn has a huge potential.”