Repeat business is the name of the game for small businesses. Losing clients and customers means you have to replace them with new ones, and getting new customers is much more expensive than keeping the old. How do you convince your customers to keep coming back? By showing them how much they matter to you!
When you were first pursuing your customers and clients, you worked hard to get them to listen. You showed them your ideas and convinced them that you were better than the competition. If you hope to convince them to return, you absolutely must deliver on what you promised. Anything less than that will put your relationship with that customer or client in jeopardy. To keep them happy and impressed, you should be looking ahead and giving your customers and clients things they didn’t even know they wanted. Surprise them with creative and strategic thinking and help drive their own business forward. This will make you indispensable to them. Finally, once you’re in business with someone, try to keep change to a minimum. A new billing method or even bringing in a new team can be disruptive to clients, especially if you want until the last minute to inform them. Instead, keep the ship steady and deliver what your clients and customers know you’re capable of delivering. Do this, and you can expect plenty of repeat business!
Read the full article here: 3 Steps to Getting Repeat Customers for Your Small Business