Everyone in marketing understands that knowing their audience is key to being able to effectively reach them. But simply tabulating and checking off the demographics of that audience is not nearly enough. You have to use that information to develop a deeper understanding of what affects them, and how. This can allow you to craft a campaign that will enable you to optimize your message and reach the most influential members of your audience. They can then take over, and help multiply the effectiveness of your efforts.
- Demographics and location of your prospects is not enough to engage and convert your audience. You also need to know their personality traits, interests, values and opinions.
- While conducting market research, you need to reach out to other departments in your company so as to take advantage of the wealth of information they possess.
- Data tools like YouGov and Demographics Pro are very useful for gathering data about your target audience for market research.
“The more you know about your audience, the more powerful your digital marketing efforts will become.”