Today’s small businesses face the challenge of simultaneously engaging social media users while improving their search ranking. One idea is to concentrate on developing local brand awareness. Snapchat is useful in that it lets you set geographical parameters and dates. Reputation management campaigns are also beneficial. Google and Bing are now incorporating social media content into their search results, which provides the opportunity to leverage your social media content. Finally, paid social ads can be effective when targeting those who link to you.
- Try to build awareness for your brand by using social media strategies that are designed for local searches.
- Use direct link sources to help gain traction on search engines as well as provide a way for index pages.
- If you are looking to get more links built, use paid ads on social media platforms as they can target a larger audience.
“While not every aspect of your social media strategy and accompanying campaigns have to be directed at SEO activities, adding this tactic to the overall plan does offer an additional way to generate greater traffic to your site. Just remember that much of your social media plan also has to consider existing customers and include ways to maintain loyalty and increase engagement levels.”