There are quite a few different ways that you can lower your PPC churn rates. There are some reasons that your churn rates aren’t performing as you want them to including outdated software, lack of quality customer service as well as the competition offering a better product. To help lower the churn rate, make sure to invest in a great customer service team that can aid all of your customers whenever they have an issue. Also, make sure to offer loyalty rewards as it gives your customers a bonus for signing up.
- Some reasons your PPC Churn rate may be decreasing is because your software has become outdated and your competitors have better solutons.
- Offering loyalty rewards will improve your churn rate as you are giving your customers a bonus for signing up.
- It’s essential to prioritize customer service as this will allow you to tend to your consumers needs at any point in time and always keep them satisfied.
“To calculate your PPC churn rate, you’ll need to calculate how many customers sign up from your PPC ads and then how many customers from paid ads you lose by the end of the month.”
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