Storytelling is a highly effective marketing tool. Many small business owners know this, but few understand how to spin a good enough yarn to entice new customers to their door. The good news is that there’s a fairly simple framework for a great story that just about any business can adapt for their marketing needs.
The key to creating a story that your prospects will care about is to make them the hero of that story. Don’t turn yourself into the hero or go on about your product or service; that’s not what a customer will identify with. When we fall in love with a story, we do so because we connect with the main character. If your main character is your ideal customer, you’ll already have a head start. You customers are coming to you with a problem, and the story you tell should guide them on a journey that ends with that problem being solved. In order to do this, you’ll have to reveal yourself and your business as the only one who can help them. You’re the one giving them the tools and/or the knowledge they’ll need in order to succeed. Find out how to do it by clicking the link below!
Read the full article here: People Buy Stories Before They Buy Stuff