Digital ads have a high potential to be seen and become memorable over time. The problem is that many campaigns fade out as the audience gets bored of seeing the same old message. When done well, a campaign does not have to die from fatigue. Look at your sales funnel again to make sure that the top of the funnel is generating awareness the way we want. Then we make sure that this matches every part of the funnel down to the conversion process of the bottom.
- Campaigns that run forever can suffer from audience fatigue but if done correctly the campaign doesn’t have to fade away.
- Look at your funnel to make sure that you are capturing awareness at the top of the funnel and it matches the intent of the funnel bottom.
- We want to track the progress of the visitor as they most likely won’t be a new customer on day one.
“With a little retooling, you have the ability to stay visible for existing customers but also nurture your funnel abandonment.”