With over one billion users, YouTube is high on the list of sites you can gain visibility on. It is not as easy as it seems to gain a loyal following though, because there are millions of videos uploaded daily. Trying to become visible to your target audience can be difficult. There are many ways to optimise your videos to gain a better ranking on YouTube.
Key Takeaways:
- More than a billion users, and billions of daily video views, gaining user attention on YouTube.
- When categorizing videos be sure to label it using target keywords.
- Using the most popular tags for your videos will allow your video to rise in the ranks.
“We can all see how many views videos attract over time but view density matters to YouTube. If your video receives a lot of views in a short space of time, it’s more likely to be pushed up the rankings.”
