Now that we are deep into a recession, a lot of businesses are finding themselves operating on a digital scale. Even in past recessions, we weren’t as reliant on digital marketing as we are this time around. If you want to take a look at how you’re performing, activity wise, on your site. There was a comparison of two people, one who checked out their performance online and one who did it offline, and they were able to better understand their activity.
- Even with an extremely resilient pandemic holding onto the continent with nail and tooth, it is possible in half underwater economy to create a sustainable B2B strategy for moving forward.
- In these very difficult times, it is essential to keep building your brand and activating your sales to keep your business going.
- Many traditional sales and marketing channels are underwater. Online marketing and retail is the one totally clear path, making it vital that spend must be allocated to this path.
“Many marketing teams are forced to up-skill their digital capabilities, including targeted media buying.”