Many marketers will tell you that the website of their business is the centerpiece of their digital strategy, yet they often don’t treat it like that. Your company’s website is the place where you have absolute control of the content and messaging. Ensure that the website you put out there works and that it is effective. From it, you can drive your e-mail marketing strategy and presence on social media that you will grow organically. Both online and offline initiatives and tactical moves should be integrated on your website.
- Make sure that you are creating organic social media as you want to establish profiles on social media platforms where your message and your design are aligned.
- Use email marketing because although it can feel disjointed, email lists are still a very efficient way at marketing to a large group of people.
- Make sure that you are integrating both online and offline tactics as it’s essential to be able to market your product at all times.
“I’ve talked before about our Model for Marketing Maturity; it’s all about making sure that the basic marketing elements are in place before moving onto the more advanced elements.”