When thinking about how to use influencers, start out by deciding what platforms you want to use, and make sure you don’t just limit yourself to Instagram and YouTube. Understand what kind of media your customers seek out, and whose input can tangibly influence their buying decisions. You can then use tools like the Influencer Search Engine and SocialBakers to find influencers with the right presence and audience for your marketing campaign. You can also recruit your own customers to act as influencers as well.
- To start on the journey of looking for paid social influencers, one should decide on the channels he wants to use.
- Although an expert, Rand Fishkin, has pointed out that influencer marketing should involve both blogs and social networking, it has come to mean Instagram and a little of Youtube.
- After thinking about the ideal channels you use to share content and find leads, you then need to consider where you ideal customer hangs out online.
“My company doesn’t post much native content to YouTube, but we know that it’s an increasingly important source of interviews, tutorials, and case studies for marketers, especially in the Spanish-speaking world.”