Approximately 62% of small business executives claim that their attempts at using Facebook ads to generate more traffic to their website has completely failed. While this is quite discouraging, it is important to note that the issue probably lies within the demographic you’re trying to reach, and not necessarily the campaigning tool itself. Be sure to continuously check up on Google’s analytic and conversion reports so that you have an idea of what is currently trending.
- Facebook has great power in leveraging consumer spending or purchasing online and that power is growing year over year.
- To score huge on Facebook, it all starts with the targeted audience. Most persons think that all that is needed is to access custom ad audiences in Facebook.
- To get targeting success, you need to do lots of testing and experimentation that could sometimes be clever or dishonest.
“In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests.”