The SEO marketing game is difficult to win at and has a lot of different moving pieces that need to continually be updated and addressed to ensure success. In his new blog post, Alex Chris summarizes what bad backlinks are and how you can get them removed from Google. He also takes the time to explain why these links are important to your business, how Google can take negative actions against your website and urges you to consider the overall health and validity of your links on a regular basis.
- One of the reasons that someone would be obliged to remove bad backlinks from Google is because of a link exchange scheme he engaged in.
- The moment a user on Google types a search query on the website more than 200 signals are evaluated by the ranking algorithm to decide what pages to show.
- PageRank is a signal that is very important to Google because it evaluates the value of a site based on the links from other sites.
“Regardless of the reason, Google will punish you because link building is a violation of Google webmaster guidelines.”